Partner Marketing Manager (f/m/d)

We are ONECompany!

Every day, in every part of our company, we combine excellence, precision, and creativity with passion. We work across Europe in diverse teams - yet still as one ONECompany. Different perspectives, common goal: creating solutions that really make a difference.

As a Partner Marketing Manager (f/m/d), you are responsible for driving joint marketing initiatives with strategic partners to generate pipeline and accelerate revenue growth. You work closely with Sales, Alliances, and Marketing to translate partnerships into measurable business impact.

Mission: Turn partnerships into a scalable growth and demand engine.

What you can expect:

Co-Marketing & Campaign Execution

• Plan and execute joint marketing campaigns (events, webinars, digital, content) with partners
• Develop co-branded content (case studies, solution briefs, campaigns)
• Activate partner channels to increase reach and demand generation

Partner Collaboration & Enablement

• Act as the main marketing contact for partners
• Work with Partner Managers and Sales to align joint GTM activities
• Enable partners with messaging, assets, and campaign toolkits

Pipeline & Revenue Focus

• Drive lead generation and pipeline through partner programs
• Translate marketing activities into sales-relevant outcomes (meetings, opportunities)
• Support co-selling motions and joint account development

Program Management

• Manage partner marketing plans, calendars, and budgets
• Coordinate campaigns across internal teams and external partners
• Ensure consistent execution across channels and regions

Performance & KPIs

• Track and report on partner pipeline contribution, campaign ROI and lead quality, and partner engagement
• Optimize programs based on data and performance insights

What were looking for:

• 3-5 years in B2B Marketing or Partner Marketing
• Experience with co-marketing programs and campaigns
• Strong understanding of sales alignment and pipeline generation
• Strong project and stakeholder management skills
• Excellent communication and relationship-building abilities
• Hands-on mindset with execution focus
• Nice to Have: Experience with technology partners / alliances (e.g., Microsoft, AWS, consultancies) and Familiarity with CRM and marketing tools (Salesforce, HubSpot, etc.)

Working Model

• Part-time: 40-80%
• High flexibility, focused on priority partners and key initiatives
• Strong ownership with visible impact on pipeline and growth

Who is SoftProject?

SoftProject GmbH is a leading European provider of data management, process automation, and digital transformation solutions. With our platform, we help organizations unlock the value of their data and build efficient, future-ready processes - from data governance to AI-powered automation.

More than 300 companies across insurance, manufacturing, energy, and the public sector rely on our solutions. With over 230 employees across Europe, we work together on innovative technologies that shape the digital future of our customers.

Following the acquisition by Main Capital Partners in 2024, we continue to grow internationally and are looking for people who want to take ownership, bring in ideas, and shape the future with us.

Life at SoftProject

• Work Your Way - Hybrid work & flexible hours to suit your life.
• Family-Friendly Policies - Nursery subsidies & parental support.
• Office Vibes - Dogs welcome, free parking, fresh fruit, great coffee & smart food options like Foodji (our digital food fridge).
• Fun & Culture - After-work events, summer & Christmas parties, team sports events like B2Run, JobRad & a strong ONECompany spirit.
• Perks & Extras - Onboarding kit, anniversary & life-event gifts, EGYM Wellpass for your wellbeing, corporate benefits platform & referral program.

Ready for your next adventure?

Join us and become part of SoftProject! Click the Apply button below and send us your application - including your CV and certificates - along with your earliest possible start date and salary expectations.

Salary band: 50.000 - 60.000€/year (fulltime position)

Got questions? Our People & Culture Team has your back:

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Kontakt

Germany

Am Erlengraben 3
D-76275 Ettlingen

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